More and more European companies are choosing English as the official language for both internal and external communication.
Although in theory the policy makes sense,
the business consequences are being ignored.
the business risks of using
a so-called "universal" language
Today's mantra on the "universality" of English
is so prevalent that reality is being denied.
Things aren’t always as they seem.
The resulting false sense of transparency generates new inefficiencies that impact
all aspects of the organization –
from human resources to financial valuation.
• How can the message distortions be detected?
• Can these communication dysfunctions be managed?
You need Stratcom.
STRATEGIC COMMUNICATION FOR A GLOBAL ECONOMY
... and at what cost?
Suzanne Masson, Director
Our studies show:
This complex problem cannot be resolved with either language or cultural training.